To gain success in Chinese marketplaces a brand has to be acknowledged by Chinese consumers. Services and products needs to be provided to cater to China’s Choices and tastes. This tends to demand innovating a completely new product assortment or could possibly be altering the brand identify or logo. https://www.madjor.com/insight-article/from-strategy-to-execution-madjors-role-as-a-chinese-digital-agency