Social Media Optimization (SMO) for the education industry requires a strategic focus on authenticity and community building. Key strategies involve segmenting the audience to tailor content—using engaging visuals and short-form video on platforms like Instagram and TikTok to showcase student life and campus culture for prospective students, while leveraging Facebook and LinkedIn for ... https://www.webdesignvr.com/blog/social-media-optimization-strategies-for-the-education-industry